Solar power, an affordable, environment-friendly, and energy-saving alternative to traditional sources of electricity becomes the need of an hour in the present time. The introduction of the subsidy and tax incentives have somehow enhanced the adoption of solar power in India but not at the highest level. Still, people are afraid of installing solar panels and other solar systems in their homes and commercial buildings. To give a significant boost to solar power consumption, a better understanding of human behavior is important to create useful policies and marketing techniques. Although people accept solar energy, they don’t act on going sustainable with rooftop solar panels for home and businesses. Here are some strategies that can change people’s behavior to be more sustainable with solar energy. 1. Loss aversion We as human being care and act more for losses than gains. In the rooftop solar sector, it is more meaningful to tell people how much quantity of affordable